The competition for AI-powered search engines is heating open AI, and it just announced that it's building its AI-powered search engine. Open AI’s search engine is named SearchGPT. SearchGPT is a prototype version expected to be released in the coming months. As you may already know, open AI is the largest and fastest-growing company with its LLMs.
Besides OpenAI, Microsoft’s Bing and Google Search have already integrated AI in their search engines and continued to improve upon it. Perplexity is another company that has launched its AI-powered search bot.
Microsoft already integrates OpenAI in its Bing search and is doing wonders. It has also launched CoPilot, one of the most popular AI assistants that helps coders and others create various kinds of content.
Google has its Gemini, which is competing with ChatGPT and CoPilot. Facebook integrates its Meta AI into most of its apps and websites.
So, how is SearchGPT different than others?
SearchGPT distinguishes itself from traditional search engines by offering a more conversational and intuitive user experience. Instead of presenting a list of links, it summarizes and contextualizes information, allowing users to ask follow-up questions and explore related topics seamlessly. The prototype features a user-friendly interface that prompts users with "What are you looking for?" and delivers results with concise summaries, brief descriptions, and attribution links.
Key features of SearchGPT include:
- AI-powered real-time data integration for up-to-date information
- Enhanced user experience through conversational interactions
- Partnerships with established publishers for high-quality content
- Transparent sourcing of information
OpenAI is initially rolling out SearchGPT to a limited group of approximately 10,000 test users. The company plans to integrate the best features from this prototype directly into ChatGPT in the future, potentially challenging established search giants like Google.
OpenAI collaborates with major news partners such as The Wall Street Journal, The Associated Press, and Vox Media to ensure accuracy and proper attribution. This approach addresses concerns about content summarization practices while providing users with reliable information from trusted sources.
While SearchGPT was free during its initial launch, OpenAI's future monetization strategy for this service remains unclear. The development of SearchGPT comes amid rising costs for AI training and inference, which are projected to reach $7 billion this year for OpenAI.