NVIDIA has been leading the way in computer graphics for decades, from creating the GPU to introducing RTX real-time ray tracing and neural rendering.
![]()
Image: Credit
Now, the company is reinventing computing for AI with its new initiative, NVIDIA Media2, which is changing content creation, streaming, and live media experiences.
NVIDIA Media2 uses AI-powered technologies like NVIDIA NIM microservices and AI Blueprints, along with innovative AI applications from partners, to create smarter and more personalized content. This helps content adapt to individual viewers' preferences.
As the media and entertainment industry continues to evolve, companies using NVIDIA Media2 will stay at the forefront of the $3 trillion industry, transforming how audiences consume and interact with content.
![]()
Image: Credit
NVIDIA is changing how content is created, delivered, and experienced in the media and entertainment industry with the help of generative AI and fast computing.
NVIDIA Holoscan for Media is a platform that uses AI and software to help companies in broadcasting, streaming, and live sports run live video on the same system that powers AI. It allows applications from various industry vendors to run on NVIDIA's fast infrastructure.
![]()
Image: Credit
The NVIDIA Blackwell architecture is designed to support the next level of data-driven, intelligent content creation and highly personalized media. It can handle large AI tasks in data centers, offering up to 25 times more energy efficiency than the previous NVIDIA Hopper generation. Blackwell combines six types of chips: GPUs, CPUs, DPUs, NVIDIA NVLink Switch chips, NVIDIA InfiniBand switches, and Ethernet switches.
![]()
Image: Credit
NVIDIA Blackwell is supported by NVIDIA AI Enterprise, a full software platform for creating production-grade AI. This platform includes tools, frameworks, and microservices that media companies can use on NVIDIA-accelerated clouds, data centers, and workstations.
NVIDIA’s technology is being used by various industry partners to improve storytelling.
These partners are using NVIDIA’s tools to reshape content creation and storytelling in the media industry.
![]()
Image: Credit
Twelve Labs, a startup in the NVIDIA Inception program, is developing advanced AI models that can understand videos like humans. These models can do things like search for specific content, analyze videos, and generate text from videos. By using NVIDIA H100 GPUs, Twelve Labs has made these models up to 7 times faster at processing requests.
S4 Capital’s Monks is using AI to improve live broadcasts with features like real-time content segmentation and personalized fan experiences. Their solution, powered by NVIDIA Holoscan for Media, helps create detailed metadata for video content, making it easier to search and interact with during broadcasts. Monks also uses NVIDIA NeMo Curator to process data and build customized AI models, helping sports leagues and content owners find new ways to make money.
Qvest, a media consultant, has created an AI tool to make it easier for companies to manage and organize large amounts of video content. This tool automates the video capture process, helping media companies find and use videos more efficiently.
Verizon is working with NVIDIA to combine its secure private 5G network with NVIDIA’s AI technology to improve live media and sports content. This partnership helps deliver personalized content and real-time analytics for sports teams, coaches, and fans while also improving enterprise operations and automation.
The NVIDIA Media2 initiative aims to help companies in media and entertainment use intelligent, data-driven technologies to stay ahead of the competition and drive innovation across the industry.
The official link to the news is https://blogs.nvidia.com/blog/media2/.