OpenAI has taken a significant leap in AI-powered creativity by releasing its advanced image generation model, gpt-image-1, to developers and businesses worldwide via its API. This move follows the viral success of image generation in ChatGPT, where over 130 million users created more than 700 million images within the first week of launch. The gpt-image-1 model is now accessible for integration into a wide range of products and services, unlocking new possibilities for design, marketing, content creation, and beyond.

Real-World Integrations

Canva is among the first to explore the integration of gpt-image-1, aiming to push the boundaries of design generation and editing within its Canva AI and Magic Studio tools. With capabilities such as transforming rough sketches into polished graphics and enabling high-fidelity visual edits, Canva’s 230 million users are set to gain powerful new ways to bring their ideas to life.

GoDaddy is actively experimenting with the API to help customers create editable logos, remove backgrounds, and generate professional typography. Through GoDaddy Airo®, users will soon be able to create social media posts and marketing assets that reflect their unique brand identities—all from a simple prompt.

HubSpot is investigating how OpenAI’s image generation can help businesses produce high-quality marketing and sales collateral. The integration promises to transform how customers create images for social media, email campaigns, and landing pages, removing the need for specialized design expertise.

Instacart is testing the API’s potential for generating images to accompany recipes and shopping lists, while invideo is leveraging gpt-image-1 to offer improved text generation, fine-grained editing controls, and advanced style guidance for millions of video creators.

These companies join a growing list of major platforms—including Adobe, Figma, Wix, Photoroom, and Quora—already integrating or experimenting with gpt-image-1 to enhance user experiences across creative, marketing, and e-commerce domains.

Versatility and Control for Developers

The gpt-image-1 model is natively multimodal, capable of generating images across diverse styles, following custom guidelines, leveraging world knowledge, and accurately rendering text within images. Developers can generate multiple images at once and control the quality and speed of image generation, making the API highly adaptable for various use cases.

Safety, Moderation, and Privacy

OpenAI has implemented robust safety features for gpt-image-1, mirroring the guardrails used in ChatGPT’s image generation. The model restricts the creation of harmful or policy-violating images and embeds C2PA metadata for traceability. Developers can adjust moderation sensitivity with the moderation parameter, choosing between standard (“auto”) and less restrictive (“low”) filtering options. Importantly, OpenAI does not train on customer API data, and all image inputs and outputs are governed by strict API usage policies.

Transparent, Token-Based Pricing

OpenAI’s pricing for gpt-image-1 is based on tokens, with separate rates for text and image inputs and outputs:

• Text input tokens: $5 per 1 million tokens
• Image input tokens: $10 per 1 million tokens
• Image output tokens: $40 per 1 million tokens

In practice, this equates to roughly $0.02, $0.07, and $0.19 per generated image for low, medium, and high-quality square images, respectively. This transparent structure allows businesses to scale usage according to their needs and budget.

Getting Started and Global Availability

The gpt-image-1 model is now available globally through the OpenAI Images API, with support for the Responses API coming soon. Some developers may need to verify their organization before accessing the model, and are encouraged to check their organization settings for eligibility.

A New Era for AI-Driven Visual Creativity

The release of gpt-image-1 via API marks a major milestone in democratizing access to advanced image generation. Leading platforms across industries are already leveraging their capabilities to streamline workflows, empower users, and unlock new creative possibilities. As OpenAI continues to refine its technology and expand its ecosystem, the potential for AI-driven visual content creation is poised to grow exponentially