Apple Launches 'Invites' App for Easy Event Planning

Apple Invites

Apple has launched a new app, Invites, designed to help users create and manage event invitations effortlessly. Available on iOS 18 and iCloud.com, the app allows users to customize invitations, track RSVPs, and collaborate on event planning. With features like Maps integration for directions, Weather updates for forecasts, and Apple Music for event playlists, Invites aims to make event organization more interactive and engaging.

Exclusive Features and iCloud+ Requirement

To create invitations, users need an iCloud+ subscription, but anyone can RSVP, even without an Apple device. Hosts can personalize invitations by selecting images from their gallery or using Apple’s Image Playground to generate custom designs. Additionally, Apple’s AI-powered Writing Tools assist in composing invitation messages. Guests can contribute photos and videos to a Shared Album, helping everyone relive the event’s memories later.

Competition and Industry Impact

Apple’s Invites enters a competitive space dominated by apps like Partiful, Evite, and Posh. Notably, Partiful, which was Google Play’s Best App of 2024, has criticized Apple for allegedly copying its core features. Despite this, Apple’s deep integration with its ecosystem gives Invites an edge, offering seamless event management across iPhone, iCloud, and Apple Music.

Hosts can share invitations via links, manage event details, and control visibility settings, while guests can RSVP through the app or web. Apple Invites is now available for free on the App Store and at iCloud.com/invites.