We are seeking a dynamic and experienced Marketing Automation Manager to join our Marketing team. In this pivotal role, you will leverage and optimize our SalesForce and HubSpot platforms to drive data-driven decision-making and enhance our sales and marketing efforts. Collaborating closely with our Demand Center and Sales Operations teams, you will play a critical role in integrating and optimizing these platforms, improving workflows, and fostering adoption to maximize marketing efficiency.

Responsibilities

CRM & Marketing Automation Tool Management

• Customize and configure modules, workflows, and processes to align with sales and marketing objectives.
• Manage marketing automation strategies within HubSpot, including lead generation, lead nurturing, lead scoring, and email marketing campaigns.
• Troubleshoot and resolve CRM and Marketing Automation Tool (MAT) issues, collaborating with internal teams and platform support as necessary.

Sales and Marketing Dashboards

• Design, develop, and implement interactive and visually appealing sales and marketing dashboards using HubSpot and Salesforce reporting and analytics tools.
• Gather and analyze key performance metrics to provide insights on sales funnel efficiency, lead generation, conversion rates, and campaign performance.
• Identify trends, patterns, and opportunities for improvement based on data analysis, empowering stakeholders with actionable data.

Data Analysis and Reporting

• Perform in-depth data analysis and ad-hoc reporting, delivering meaningful findings to management.
• Regularly generate performance reports for sales and marketing teams, presenting clear and concise summaries of results and recommended actions.

CRM and MAT Optimization

• Collaborate with cross-functional teams, including Sales, Marketing, and IT, to identify CRM and MAT process gaps and areas for improvement.
• Propose and implement enhancements to CRM and MAT workflows and automation to streamline processes and increase overall team productivity.

Training and Support

• Provide training sessions and documentation to onboard new users on CRM and MAT functionalities and best practices.
• Offer ongoing support and guidance to CRM and MAT users, addressing inquiries and resolving issues promptly.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Data Science, or a related field.
• Proven experience with HubSpot and Salesforce as a CRM/MAT Manager, Analyst, or similar role.
• Demonstrated expertise in building sales and marketing dashboards within HubSpot and Salesforce environments.
• Proficiency in data extraction and analytics techniques for data analysis and reporting.
• Strong analytical and problem-solving skills, with the ability to interpret complex datasets and draw actionable conclusions.
• Excellent communication skills, both verbal and written, with the ability to present technical information to non-technical stakeholders effectively.
• Proactive and self-motivated, with keen attention to detail and the ability to work independently and manage multiple projects simultaneously.
• 7-10 years of experience in the sales and marketing domain, with a deep understanding of key sales and marketing metrics and challenges.
• Experience in B2B lead generation, marketing technology, and project management.

Apply Now

If you are a proactive and skilled Marketing Automation Manager with a passion for leveraging technology to drive marketing success, we encourage you to apply and join our team!