Adidas AG is a leading global sportswear and lifestyle brand headquartered in Herzogenaurach, Germany. Founded in 1949 by Adolf "Adi" Dassler, the company is renowned for its innovative and high-quality athletic footwear, apparel, and equipment. Adidas aims to be the best sports brand in the world by focusing on performance, design, and functionality across its diverse product range.

The company’s product lineup includes performance-oriented sportswear and gear under the Adidas Performance brand, as well as lifestyle and fashion-forward products under Adidas Originals. Notable product lines include the iconic Stan Smith and Superstar sneakers, as well as advanced sports footwear and apparel designed for athletes across various sports disciplines.

Adidas also owns the Reebok brand, which broadens its portfolio to include additional fitness and lifestyle products. The company is committed to sustainability and has made significant strides in developing eco-friendly materials and manufacturing processes. Initiatives such as using recycled plastics and creating products with lower environmental impact reflect its dedication to environmental stewardship.

With a strong global presence, Adidas operates through a network of retail stores, e-commerce platforms, and distribution partners worldwide. The brand's innovative spirit and focus on performance have established it as a prominent player in the sportswear industry, continually shaping trends and setting standards for athletic and lifestyle products.