1. A huge data (both structured and unstructured) data is stored .So analysis is done around from a variety range of fields .The Bellow link helps to find the ways to improve the business
  2. https://www.inc.com/gordon-tredgold/7-ways-data-analytics-can-boost-your-business-growth.html
  3. https://www.brsoftech.com/blog/ways-big-data-analytics-can-increase-your-businesses-revenue/