Understanding Twitter Engagements

Twitter just announced Analytics (analytics.twitter.com) for its users. On the analytics, twitter shows impressions and engagements on a tweet. Impressions are simply views on a tweet. What about engagements? Let’s look at the engagements in Twitter world.

Below is stats on one of my tweets:

 
 
As you can see from the above stats, besides impressions, there are media clicks, expands, favorites, retweets, clicks, user profile clicks and replies.
 
 
 

 

Next Recommended Reading Understanding: Interfaces

Mindcracker
Founded in 2003, Mindcracker is the authority in custom software development and innovation. We put best practices into action. We deliver solutions based on consumer and industry analysis.