Hyperlink with formatting and constraints for publishing is a powerful publishing column in SharePoint 2013.
This column type stores hyperlinks and displays the hyperlink names defined in the item properties. Use the column type to provide a browsing interface that allows users to browse to an object to link to instead of typing a URL.
Step to create the column.
1.Click Site Settings. > Site settings.
2. Click Site columns.
3.Click Create.
4.Give the column name as “My Hyperlink.”
5.In the list of column types, click Hyperlink with formatting and constraints for publishing.
6.In the Existing group box, select Publishing Columns.
7.Click OK.
Now column "My Hyperlink" is ready. You can associate to any content type you wish to and add to the custom list.
Happy Share Pointing :-)