Five Top App Analytics Tools Every App Developer Must Know About

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I often see these questions people post on Quora and forums: “How to improve the app retention”, “How to find out why people are uninstalling the app” and “How to increase conversion rates”.

So if you were ever serious about these questions, below I am listing out some of the top app analytics apps in the market that give you the perfect solutions to all these questions.

The tools help you understand how people are behaving with your app, where the pain points are and how you can build strategies to overcome them.

Some mobile app developers just look at downloads and revenue, but they don’t look seriously into user behaviors. So they lose big chances of growing their apps. Let’s see the list of best app analytics tools.

5 Top App Analytics Tools

FLURRY (YAHOO MOBILE DEVELOPMENT SUITE)

Flurry is one of the most popular app analytics platforms in the market. I think its popularity attracted Yahoo to buy it.

With Flurry’s ad network, you can get metrics on the performance of your ads, as well as detailed user acquisition reports.

Flurry offers solutions for all major platforms, including iOS and Android. Flurry’s SDK is easy to install as well.

Price: free

Platforms: iOS, Android, Windows Phone, Blackberry, Mobile Web

GOOGLE MOBILE ANALYTICS

Google Mobile Analytics is a one-stop destination for both websites and app analytics. It allows you to add a maximum of 50 properties (websites or apps) under one account.

Google Analytics also allows to integrate app monetization platform AdMob into it.

Cost: Free

Platforms: iOS, Android

APPLE APP ANALYTICS

Compared to other app analytics platforms, Apple App Analytics is the latest entry to the app analytics market.

Here are the top features of Apple App Analytics:

Basic tools

AAA offers some basic tools, which you can use to measure the results from paid as well as organic traffic sources.

Filters

You can measure app performance on app version or iOS version. So you can better analyze your app performance.

Retention

AAA lets you analyse how long users stayed on each screen of the app.

Cost: Free

Platform: iOS

APSALAR

With Apsalar, you can deeply analyse your app marketing performance.

You can decide which app marketing effort you should continue and which one you should drop.

SmartTags, a marketing tool offered by Apsalar, gives you more detailed analysis of your marketing efforts.

Cost: Free

Platforms: iOS, Android

MIXPANEL

MIXPANEL works superbly even for non-technical people. One can even create custom queries, without knowing SQL.

Its simple and easy-to-use interface lets you segment your users and analyse which segments are working best.

Cost: Free and paid options (depends on number of data points)

Platforms: iOS, Android

Conclusion

There are many other tangible app analytics tools like Amplitude, Countly, Appsee and Localytics, which offer nearly all the features that the above tools offer. Today app analytics is a requisite for all mobile apps development companies to understand loopholes in the app, improve app retention, increase conversions and avoid uninstalls. Hope the above info helped you well. Do share your comments.