Quiet Times in Real-time Marketing Dynamic 365

What are quiet times?

Quiet times are designated periods you can establish for managing customer communication. With Dynamics 365 Customer Insights, you can create weekly recurring schedules and specify dates for each communication channel and message purpose. During these quiet times, messages are paused and will only be sent during the active, non-quiet periods.

Create quiet times in marketing

In the Customer Insights Journey app settings, the quiet time options are available in the navigation menu.

When you create a quiet time for the first time, a pop-up will appear, allowing you to choose whether to apply the settings to all existing journeys. This step is optional and can be done later if you prefer.

In the quiet times settings, you can specify the days and times when messages can be sent for each channel. This applies to both commercial and transactional communications. You can set up weekly quiet periods as well as special dates. For instance, if you prefer not to send emails on Easter, Ascension Day, Christmas, or New Year's Day, you can configure these details precisely here.

We can set multiple quiet times for each channel, but the duration of each quiet period cannot exceed 3 consecutive days.

Quiet Times in Real-time Marketing Journeys

To ensure quiet times are respected when sending messages, they can be incorporated into the compliance profiles.

Since compliance profiles are defined in emails, SMS, and push notifications, the quiet times are also shown in the Journey for reference.

Once a journey is active, the analysis will indicate which emails or how many recipients are currently being held back due to quiet times.

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