Improve sales productivity and close more deals with Microsoft Sales Copilot

Sales Copilot adds new functionality to Dynamics 365 Sales, Teams, and Microsoft Outlook, enabling salespeople to work more productively and personalize every customer engagement. Additionally, it is compatible out of the box with both Salesforce and Dynamics 365 Sales. 

In addition, we have now made common collaboration areas in Sales Copilot available. To help sellers maintain stronger relationships with their clients and coworkers, Sales Copilot in Outlook makes it simple to build collaboration spaces. 

We will talk about the following subjects in this post. 

• Introduction to Microosft Sales Copilot
• Sales Copilot Capabilities
• How Microsoft Sales Copilot can help you improve your sales productivity

Microsoft Sales Copilot 

With the help of Microsoft Sales Copilot, a seller experience tool, data can be automatically collected, accessed, and entered into any customer relationship management (CRM) platform. By doing away with human data entry, it frees up vendors' time to concentrate on selling. Sales Copilot equips sellers with sales intelligence that enables them to gain a thorough understanding of their clients for quicker deal closure by enhancing the data set with customer engagement data from Microsoft 365 and the power of AI. Sales Copilot is made to assist sellers in increasing productivity, reducing workloads, saving time, and assisting salespeople in closing more deals. 

Sales Copilot Capabilities 

The upcoming Sales Copilot features are currently accessible for preview: 

•  AI-generated lead and opportunity summaries to speed up deal closing and simplify your sales process 
• Viewing the highlights of issues and concerns, recent notes, auto-generated summaries of past meetings, and CRM data prior to a customer meeting 
• When a customer brings up a competition or brand during Teams sessions, real-time advice and solutions are offered. 
• Based on Outlook emails and CRM data, customer email summary and follow-up with contextual responses and actions. 

How Microsoft Sales Copilot can help you improve your sales productivity

AI-generated lead and opportunity summaries

Sales Copilot employs generative AI to sum up leads and prospects for you in a timely manner. A brief synopsis of the state, development, and potential of a potential sale or contract is known as an opportunity summary. Key updates since the prior visit are highlighted in a "catch up" section. Additionally, sellers can examine an opportunity summary in Outlook, which provides a synopsis of the opportunity's history and the most recent developments. 

Opportunity summary in Dynamics 365 Sales 

To speed up the lead screening process, lead summaries provide sellers with an overview that seamlessly incorporates data from many sources, including CRM information, contact profiles from LinkedIn, and the most recent news from Bing. 

Lead summary in Dynamics 365 Sales 

Meeting preparation and summaries 

For sales efficiency, being prepared for customer encounters is essential. It encourages fruitful debates and helps people make well-informed decisions, which eventually leads to better sales results. Sales Copilot alerts you to meetings within the next 24 hours and provides a summary of the most current email correspondence as well as the most recent three seller notes to assist in your preparation. 

Meeting preparation in Dynamics 365 Sales 

Following the meeting, Sales Copilot creates a professional and welcoming meeting summary email in Outlook and Dynamics 365 Sales, making follow-up as simple as pressing a button. 

Meeting summary in Outlook email 

Real-time tips in Teams meetings 

To assist them in responding to client enquiries and references of competitors or brands, sellers in Teams receive real-time coaching recommendations (now in private preview) during meetings immediately in the Sales Copilot Teams panel. When the data you require is in front of you, it is simpler to overcome opposition and show that you are informed and prepared. 

Competitor mentioned tip during Teams meeting 

Summary, follow-up, and contextual emails 

You can spend less time writing emails thanks to Sales Copilot. Sales Copilot provides material with particular prompts and actions based on data from Outlook and CRM once you choose a predefined category or insert your own text. This tool aids sellers in following up, responding to questions, and advancing sales swiftly. To better engage with your customers and develop stronger relationships, alter the message's tone and length. The recommended material can be further altered before being sent. 

Contextual email reply in Dynamics 365 Sales 

When responding to incoming emails, Sales Copilot summarizes lengthy email threads for you and allows you to save the summary to your CRM with just one click. This feature is equally helpful on the receiving end. It speeds up communication and ensures understanding by reducing complicated conversations. By pointing out action items and important client demands in your incoming emails that you might have overlooked, it also helps to keep you on track. So that you don't have to, it continuously checks your inbox. 

Contextual email follow-up in Dynamics 365 Sales 

Collaboration spaces 

In collaboration spaces—predefined Teams channels with pinned apps built for cooperation—sellers may effortlessly work with coworkers and customers. Collaboration areas are accessible from Teams, the Sales Copilot app in Outlook, and Dynamics 365 Sales and are linked to your CRM system. 

Collaboration space in Teams 

Responsible AI 

Microsoft is dedicated to making investments in features that lessen or do away with potentially dangerous output from generative AI capabilities in services like Sales Copilot. 

Sales Copilot is a platform you can rely on since it enforces two-factor authentication and inherits your organization's security, compliance, and privacy rules. 

The language models that underlie Sales Copilot aren't trained on and don't learn from your company's business, tenant, or individual data because we are aware that data leaking is a risk for both our customers and ourselves. The same security measures, compliance restrictions, and enterprise-level protections are used by Sales Copilot, which is a component of the Azure ecosystem. 

Microsoft Copilot AI upholds our dedication to ethical AI. Microsoft's engineering teams are always striving to address problems like false and misleading information, content blocking, data security, and the promotion of hazardous content, always guided by our responsible AI standards. 

Users can access detailed advice that supports the ethical use of generative AI material. As an illustration, we give instructions and prompts through informative features that notify the user: 

• How to responsibly use suggested content and actions, including prompts 
• How to review and edit responses as needed 
• How to manually check facts, data, and text for accuracy 

More innovations to transform the customer experience 

Along with Sales Copilot, we're announcing copilot enhancements across Dynamics 365 to enable businesses to provide outstanding customer experiences at every stage of the customer lifecycle. 

• We're continuing our real-time marketing innovations while also giving the recently unified Dynamics 365 Customer Insights copilot capabilities. Along with the copilot features (Content Ideas, Query Assist, and Dialogue with Data) that are now in public preview, you'll soon be able to utilize natural language to plan customer journeys and customize emails, forms, and event registration pages to adhere to your brand rules. 
• Dynamics 365 for Business With the goal of promoting discoverability and conversion, Copilot may provide appealing, convincing, and engaging content for product listings for online commerce. It lets merchants customize the content for their consumers, brand, and voice while optimizing it for search engines. 

You were introduced to Sales Copilot in this module, a tool for increasing sales productivity and customer interactions. You learnt how Sales Copilot links to CRM platforms like Dynamics 365 Sales or Salesforce, works smoothly with Outlook and Teams, and helps with typical sales tasks. Additionally, you discovered how to integrate CRM data in everyday workflows, conduct AI-powered sales meetings, establish collaboration spaces for sales teams, and adapt Sales Copilot to your own business requirements. This lesson gives you a thorough overview of Sales Copilot's capabilities and advantages, enabling you to sell more effectively and maintain an edge in your sales efforts.