In the world we live in today, every business, no matter what it is, needs a website. But have you ever thought about what the site is for?
Let's use a simple example: if a business is in the local market, it needs a local address. If you want to be in the online market, you need a web address. And on your web address, you'll keep some files that tell people about your business, called a website. But you can't get the max out of a website if the purpose is unclear. In this blog, we'll talk about website purposes.
To find out what a website is for, we will first look at the different kinds of websites. Once you know what kind of website you want, it will be easy to make one that meets your needs. There are three different kinds of websites.
Awareness/Visibility
This kind of website is mostly used to make people aware of your brand or business. With these kinds of websites, you can raise awareness or visibility in the market,
Blog Site
If you use a blog site, you can regularly add articles to your blog site that include the keywords you want people to use to find your business when they use a search engine. For example, if you want people to find your business when they search for "digital marketing company in India," your keyword would be "digital marketing company in India." You would put this keyword in all of your blogs in the right places so that, over time, search engines would index your website for this keyword, and people would find you when they searched for "digital marketing company in India." This will make more people aware of you, and blogs will spread the word about why companies need digital marketing.
Community Site
You can make a community site for the customers you want to attract to your business. You can interact with them every day by educating them or showing them how to solve problems they will face. This will build trust in your business.
Survey Site / Assessment
If your website has a survey and an evaluation, you should tell customers how they are doing and what they can do to get better. For example, if you are in the weight loss business, you can make a survey and assessment for customers based on questions to recheck their status and get alarmed. This is an excellent way to get the word out about facts.
Education Site
Education sites where you can teach your customers tips and tricks, they can use to solve their pain or problems. For example, tips for weight loss in 21 days (about 3 weeks), So, every day you'll come up with a tip for your customers, making them more aware of your expertise and giving them more trust.
Credibility
Websites like these are used to build credibility in the market. Basically, these sites can help you build your reputation. -
Corporate Site
This kind of website shows information about your business, its products and services, how long it has been on the market, and who its clients are to build trust.
Landing Pages
These are mostly short-term pages used to build trust, like for an event, a webinar, or a page for a special occasion. Most of these are one-page information to help people believe an event or occasion is real.
Portfolios
These are websites for a single service provider, worker, author, or teacher who wants to build credibility in the market.
E-commerce
Most people use online commerce stores to buy and sell things and services. Ultimately, every business needs a place to buy and sell things. And web stores make it easy and are open 24 hours a day, 7 days a week.
Every business need these propose to fulfill,
Get found in the search
Every company needs to be found in search to boost website traffic, and this can be done by spreading awareness about your niche, particularly using blog sites. Using this, you can write content for your chosen keyword and be discovered online.
Trust
It is crucial to establish credibility as soon as a customer arrives on your website so they will believe you are the best in the industry and read your blogs, participate in surveys, or make assessments. Therefore, you can build trust using credible websites like corporate websites, landing pages, or portfolios.
Nurture
The next step is to keep in touch with customers and help them see what things they need to change to improve their lives. You can do this with surveys, assessments, or teaching sites.
Inform Customer
After the nurturing step, you should take the customer to the information step, where you'll tell them about your products and services and how they can help them get better results. e-com store can be used to do this.
Convert Sell
This is the last step to convert visitors into customers by selling them your product and services.
Summary
What we learned is that every business needs all four steps. That means they must have a,
- Corporate/Landing page / Portfolio
- Blogging site
- Test/survey or educational site
- E-commerce store
To have an online business that works well at every step to turn visitors into customers.
I hope this will help you make a better website.