AWS and Azure are neck to neck in global cloud market share. Based on the latest data, here's a detailed report on how AWS and Azure compare in terms of market share and adoption:
Market Share: AWS vs Azure
AWS continues to lead the cloud computing market, but Azure has been steadily gaining ground:
- AWS holds approximately 31-33% of the global cloud market share124.
- Azure follows closely with about 23-25% market share134.
- Google Cloud Platform (GCP) is in third place with around 10-11% market share.
![]()
This breakdown shows that AWS and Azure control over 50% of the global cloud market, with AWS maintaining a lead of 6-10 percentage points over Azure.
Azure or AWS? Making the Right Choice for Your Cloud Infrastructure💥 (c-sharpcorner.com)
Cloud Market Share Trends
While AWS remains the leader, Azure has shown more robust growth in recent years:
- AWS's market share has slightly declined, dropping from 33% in Q4 2022 to 31% in Q4 20232.
- Azure's market share increased from 21% in Q4 2021 to 24% in Q4 2023, gaining almost two full percentage points in the last year alone.
The gap between AWS and Azure has narrowed from 12 percentage points in Q4 2021 to just 7 points in Q4 20232.
Adoption Rates
In terms of enterprise adoption:
- 76% of enterprise respondents reported using AWS.
- 69% of enterprise respondents reported using Azure.
This indicates that while AWS has a slight edge in enterprise adoption, large organizations widely use both platforms.
Revenue and Growth
Both platforms continue to see significant revenue growth:
- AWS generated $24.2 billion in sales during Q4 2023, with an annual run rate of $97 billion2.
- Azure's parent company, Microsoft, reported $96.2 billion in revenue for its Intelligent Cloud offerings in 2023, with a 17.7% year-over-year growth.
AI-Driven Growth
The recent surge in AI technologies is fueling further growth in cloud services:
- Global cloud infrastructure services spending increased by 21% to $79.8 billion in Q1 20243.
- Azure saw a remarkable 31% growth, partly due to AI integration and strategic partnerships like the one with OpenAI3.
- AWS maintained its market leadership but faced stiffer competition in the AI space3.
Here is another reading: Top 10 Cloud Service Providers In 2024 (c-sharpcorner.com)
Conclusion
While AWS maintains its position as the market leader, Azure has been rapidly closing the gap. Both platforms are experiencing strong growth, partly driven by the increasing demand for AI-related cloud services. The choice between AWS and Azure often comes down to specific organizational needs, existing technology stacks, and integration requirements.