We are currently in the era of technology, in the same way that brands are connecting with people. One of the most interesting, useful, and cool changes in marketing is AR (Augmented Reality) and VR (Virtual Reality). It is making customers' shopping and browsing way more real and interesting.
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What is AR (Augmented Reality)?
AR adds digital elements to the real world. We can see real surroundings, but above them, there are some extra elements like text, filters, etc.
Examples of AR
- Snapchat or Instagram filters (like dog face or cap)
- Filters for phones that can make a simple face into a makeup face
Basically, AR helps customers “see” a product in their own world before buying it.
![Augmented Reality]()
What is VR (Virtual Reality)?
VR takes you into a completely different world. By wearing a headset (like PlayStation VR), you enter into a different world digitally. We’re not just looking at a screen—we’re inside it.
Examples of VR
- Virtual tours of hotels or houses
- Games that make us feel we are inside the game and playing there
Basically, VR creates full-on experiences that feel real and exciting.
![Virtual Reality]()
How AR/VR Is Changing the Marketing Game
Brands are making it possible and utilising it to increase sales.
1. Try Before You Buy
AR lets you try products without going to a store.
Example
- Lenskart’s app lets you try on glasses using your phone camera.
- You just look at your face on the screen, and the glasses appear on it. Simple and helpful.
2. Virtual Store Experience
Few brands have VR to show virtual shops where we can walk, explore products, and add them to our cart, just by sitting at home.
Example
Brands like Nike and Tommy Hilfiger have made virtual stores where people can shop using VR headsets.
3. Interactive Advertising
While browsing on phones, ad pop-ups have AR, so while watching them, we get the option to play with them.
Example
Burger King once made an ad where users could “burn” competitors’ ads in AR, and then they got a free Whopper. It was wild—and people loved it!
4. Virtual Events & Experiences
For making a better experience for their audience, brands are not just selling products but also hosting a few events like VR fashion shows, concerts, and product launches. So, in this way, people from any part of the world can attend the event, just by wearing a headset.
Conclusion
AR and VR are not just dreams now. They are powerful tools for brands for sales and marketing, which makes the customer experience cooler, interesting, real, and way more fun.
For businesses, it’s a golden chance to stand out from the crowd.![]()
For customers, it’s all about convenience, confidence, and enjoying the journey without even stepping out of the house.