Introduction
We can programmatically change the Title or Cascading Style Sheet rules included 
in a Master Page, and then we can use the Page.Header property. This property 
returns an object that implements the IPageHeader interface. This interface has 
the following two properties:
For example, the page given below uses the 
SimpleMaster.master Master Page. It changes the Title and background color of 
the Master Page.
Default.aspx.vb File Code
Partial
Class 
_Default
    Inherits System.Web.UI.Page
    Protected
Sub Page_Load(ByVal 
sender As Object,
ByVal e As 
System.EventArgs)
Handles Me.Load
        ' Changing title of the Page
        Page.Header.Title = String.Format("Header 
Content ({0})", DateTime.Now)
        ' 
Changing background of Page
        Dim myStyle
As New
Style()
        myStyle.BackColor = System.Drawing.Color.Red
        Page.Header.StyleSheet.CreateStyleRule(myStyle,
Nothing,
"html")
        ' 
Creating Meta Description
        Dim metaDesc
As New
HtmlMeta()
        metaDesc.Name = "DESCRIPTION"
        metaDesc.Content = "A 
sample of using HtmlMeta controls"
        ' 
Creating Meta Keywords
        Dim metaKeywords
As New
HtmlMeta()
        metaKeywords.Name = "KEYWORDS"
        metaKeywords.Content = "HtmlMeta,Page.Header,ASP.NET"
        ' Adding 
Meta controls to HtmlHead
        Dim head
As 
HtmlHead = CType(Page.Header,
HtmlHead)
        head.Controls.Add(metaDesc)
        head.Controls.Add(metaKeywords)
    End Sub
 
End
Class
Default.aspx File Code
<%@
Page Title=""
Language="VB"
MasterPageFile="~/MasterPage.master"
AutoEventWireup="false"
CodeFile="Default.aspx.vb"
Inherits="_Default"
%>
<asp:Content
ID="Content2"
ContentPlaceHolderID="ContentPlaceHolder1"
Runat="Server">
    This is my content.
    <br
/>This is my content.
    <br
/>This is my content.
    <br
/>This is my content.
    <br
/>This is my content.
</asp:Content>
In above code Page.Header property will return the server-side<head> tag 
contained in the Master Page. We can cast the object returned by this property 
to an HTMLHead control. For example, in above page modifies the Master Page 
<meta> tags. Tags are used by search engines when indexes the page. So, if we 
need to get higher rank in search then have to carefully write the tags. 
Remember that the Page_Load() method in above example creates two HtmlMeta 
controls. The first control represents a Meta Description tag and the second 
control represents a Meta Keywords tag. Both HtmlMeta controls are added to the 
HtmlHead control's Controls collection. When the page is rendered, the following 
tags are added to the <head> tag:
        ' 
Creating Meta Description
        Dim metaDesc
As New
HtmlMeta()
        metaDesc.Name = "DESCRIPTION"
        metaDesc.Content = "A 
sample of using HtmlMeta controls"
        ' 
Creating Meta Keywords
        Dim metaKeywords
As New
HtmlMeta()
        metaKeywords.Name = "KEYWORDS"
        metaKeywords.Content = 
"HtmlMeta,Page.Header,ASP.NET"
        ' Adding 
Meta controls to HtmlHead
        Dim head
As 
HtmlHead = CType(Page.Header,
HtmlHead)
        head.Controls.Add(metaDesc)
        head.Controls.Add(metaKeywords)
HAVE A GREAT CODING!