As the Marketing Digital Analyst, you will play a pivotal role in ensuring that Corporate Communication Marketing & Brand (CCMB) teams can make informed, data-driven decisions. Your responsibilities will include capturing, analyzing, and disseminating marketing and user experience data to support real-time decision-making.

In This Role You Will.

• Understand requirements for tracking, measurement, and reporting across CCMB teams.
• Support teams across CCMB in proper tagging and tracking, developing guidelines and ensuring correct setup by agencies, third parties, and internal teams.
• Define and implement marketing taxonomy for accurate data tracking.
• Collaborate with third parties, partners, and suppliers to source data on campaign and program performance.
• Ensure KPIs relevant to CCMB teams can be tracked and measured for optimization, post-campaign analysis, and campaign planning.
• Develop measurement frameworks, KPIs, and reporting inputs for CCMB teams.
• Build automated dashboards, reports, and scorecards for self-service use.
• Support campaign planning and optimization by providing relevant data and insights.
• Develop predictive and forecasting models to support marketing planning and investment decisions.
• Facilitate A/B testing, multivariate tests, and impact analysis on product releases.
• Monitor data quality and ensure compliance with Emirates Group privacy principles.

Qualifications & Experience

To be considered for this role, you must meet the following requirements.

• Degree or Honours (12+3 or equivalent) preferably in Engineering, Digital Marketing, E-Commerce, or equivalent. Google Analytics Certification is highly desired.
• 5 years experience in digital marketing analytics in a global organization.
• Advanced knowledge of UX analytics platforms and web tracking tools.
• Advanced knowledge of Google Analytics Tracking and reporting.
• Intermediate query writing skills and knowledge of SQL, Google Big Query, etc.
• Intermediate understanding of BI tools like Microstrategy and Tableau.
• Basic knowledge of performance-driven Digital Marketing Channels.
• Basic knowledge of advanced marketing analytics concepts.

Salary & Benefits

Join us in Dubai and enjoy an attractive tax-free salary and exclusive travel benefits, including discounts on flights and hotel stays worldwide. Learn more about our employee benefits on our website, www.emirates.com/careers, and explore the vibrant lifestyle of Dubai in the Dubai Lifestyle section.