As a Content Marketing Manager at Daxko, you'll play a key role in shaping and executing content marketing strategies to drive brand awareness, customer engagement, and lead generation. We are looking for a creative storyteller with strong SEO knowledge, a data-driven mindset, and the ability to create impactful, high-quality content across various channels. If you are organized, possess excellent verbal and written communication skills, and are passionate about delivering exceptional content, this role is for you!

Key Responsibilities

• Develop and implement a content marketing plan that aligns with company objectives and target audiences.
• Collaborate with cross-functional teams (e.g., product, demand generation, sales, and design) to produce high-performing content across multiple channels including blogs, social media, email, and websites.
• Ensure that content meets SEO goals, such as driving organic traffic and improving keyword rankings.
• Utilize SEO best practices and conduct keyword research to optimize content for search engines.
• Analyze content performance metrics to identify trends, refine strategy, and ensure effective content marketing.
• Contribute to the editorial calendar and manage the timely delivery of content.
• Use tools like generative AI to accelerate content creation and optimize performance.
• Work closely with the design team to develop visually appealing assets such as infographics, images, and videos.
• Stay updated on industry trends and continuously improve content marketing strategies using the latest tools and technologies.

Qualifications

• Bachelor’s degree in Marketing, Business, Journalism, or a related field.
• 2-4 years of experience in content marketing, including strategy, creation, and analysis.
• Proven experience in driving brand awareness and lead generation through content.
• Strong understanding of SEO and its role in content marketing.
• Exceptional verbal and written communication skills with attention to grammar, style, and tone.
• Familiarity with AI writing tools (e.g., ChatGPT, Descript) and examples of using AI technology to improve content creation.
• Expertise in using data insights to tailor content for various customer personas and optimize performance.
• Solid project management skills with the ability to meet deadlines and juggle multiple projects.
• Experience with content creation tools, content management systems, and social media platforms.

Why Daxko?

At Daxko, we value diversity, inclusivity, and collaboration. Our team’s varied perspectives and experiences contribute to the energy, creativity, and success of our company. We are committed to hiring a diverse workforce and providing equal opportunities to all.