Very basic I'm sure...Please help...

Question

Hey gang, I am trying to figure out where the information for [ProgramFilesDire}[Manufacturer].... get's pulled from. When I run my install, I get something like the following... "C:\Program Files\ABC-INC\Howdy" Where is it pulling "ABC-INC" and "Howdy" from ???? How can I change this information?? Thank you. Bob