Not open image on page

Question

Hello

When i enter http://localhost:1984/Content/Images/iphone4g.jpg, image open. But when with controller Shop, not - http://localhost:1984/Shop/Content/Images/iphone4g.jpg.
I think, problem with path. How to add a new route that would have opened the image with http://localhost:1984/Shop/Content/Images/iphone4g.jpg.?