Promoting a website goes with different ways and common to it was link building. The most important skill needed in link building is "COMMUNICATION SKILLS"... Internet Business involves content writing and link building, if you are no good in communication, definitely, your Internet Business just can't work. Are you familiar with Search Engine Optimization? It is a process of improving a certain web site's traffic and page rank of which involves writing and linking. Aside from that, COMMUNICATION SKILLS are also needed in SEO Marketing. This is the big thing about communication skills.