Label and background image in css file

hi there, I hope your help.
I need in my aspx page replace this layout:

to change new layout with inserting new values of my code behind:
Label1.Text = Convert.ToString(dr["myDates"]);
TITLE = Convert.ToString(dr["TITLE"]);
But I have this output wrong because the image is canceled and the value of date is left and not supported in the initial image:

Can you help me?
css file:

.templatemo_product
{
float: left;
width: 455px;
height: 105px;
padding: 10px;
background: url(images/templatemo_products.jpg) no-repeat;
display:block
}

aspx file:



code-behind:

Label1.Text = Convert.ToString(dr["myDates"]);
TITLE = Convert.ToString(dr["TITLE"]);