How to set the timeout property for the WCF Service client

Question

The timeout property can be set for the WCF Service client call using binding tag.  

<client>
   <endpoint
      ...
      binding = "wsHttpBinding"
 bindingConfiguration = "LongTimeout"
      ...
   />
</client>
<bindings>
   <wsHttpBinding>
        <binding name = "LongTimeout" sendTimeout = "00:04:00"/>
   </wsHttpBinding>
</bindings>

 Thanks