how to open the URL on the body of the page

I need to open the external link on the body of the page without going to new tab 

I tried target (blank.self, parent) which are for opening a new tab. however. I need to specify tag such div or any thing to display the page when the link is clicked from the menu. 

   

                                     "View.aspx?Id=<%# Eval("MaId") %>">      

                                            <%#Eval("IssueDate") %>"display:inline-block">  

                                                 "Label5" runat="server" Width="200px" ForeColor="Black" Font-Bold="true" Text='<%#Eval("MName") %>'>   

                                                "Label8" runat="server" ForeColor="Black" Font-Bold="true" Text='<%#Eval("VideoName") %>'>    

                                                  

                                                "Label6" runat="server" Font-Italic="true" ForeColor="Black"  Text='<%#Eval("comment") %>'>