How to open external exe file from SQL Query

Question

Dear,

How to open external exe file from SQL Query.

I activate
USE master
GO
EXEC sp_configure 'show advanced options', 1
GO
RECONFIGURE WITH OVERRIDE
GO
EXEC sp_configure 'xp_cmdshell', 1
GO
RECONFIGURE WITH OVERRIDE
GO

then pass query but not run below is query

DECLARE @command varchar(8000)
SET @command = 'C:\MyProgram.exe'
EXEC master..xp_cmdshell @command

When i pass the query is not showing executing but not open exe file.

Thanks
Basit.