how to edit product single quote in sql server c#

Question

Hello..

 

i have one page(product.aspx) 

1. sku textbox

2. title textbox

3.description textbox

 

insert single quote in sql server table

like

insert into table(sku,title,description) 
values ('sku-girl''s','cookie''s','description''s')

but product.aspx page update button click and save this page ...
but sku,title,description insert ('') why ... can without ('') save page.

how to solve ...