Get SQL Data last to first

Question

Please look at the attached image

 

I am having 1000s of rows in purchase table, I want the fetch 10 rows each in desending order (date), like bottom to first, as that we use in pagination.

 

Suppose I have 30 rows then the output will be

30-20

20-10

10-1

 

how can I achieve this?

if I use 

SELECT TOP 10 * FROM purchase ORDER BY date DESC 

 

then I am getting 30-20 rows then the next row will be fetch 20-10 and then 10-1 (until it reaches the top row)

 

Please help