Custom HTml Helper method

Question

Hi Experts

I am currently working on mvc3.I having a scenario which i need help from you guys.
I have a dev express grid.In the Grid i have a column which would display a text Pay if the user is authorized.And if the user is authorized he will be able to see the Pay which is a hyperlink and takes the user to another page.Now i wanted to remove the text (Pay) and put an image and implement the same functionality .Can anyone give me suggestions or help me accomplish this.

Please let me know if you need more information.