ComboBoxColumn in DataGridView invalid display

Question

I have a DataGridViewComboBoxColumn .  When the drop down is opened the list is accurately displaying the display member however 

the  text part of the control displays the value member.

 

 

I use a dataset, table adapter, and a binding source for the combobox

 

and a dataset, table adapter, and a binding source for the datagridview.

 

How can I get the text to display the display member as the list part of the control does successfully.