iAd
is
a mobile advertising platform developed by
Apple for
its iPhone, iPad or iPod. These mobile devices allowing third-party
developers to directly embed advertisements into their applications.
iAd
facilitates integrating advertisements into applications sold on the
iOS AppStore. If the user taps on an iAd banner, a full-screen
advertisement appears within the application.
The iAd system
allows developers to include advertising in their apps to earn more
money or subsidize free apps. The ads can offer sophisticated
interactivity and animation, as well as more traditional display
banner ads.
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