Google captures 40% of Total Online Ad Spend in USA

Google captures 40% of Total Online Ad Spend in USA

In a report, eMarketer reported that Google captures nearly 41% of total ad dollars spent in the United States. While Google gained shares, both Yahoo and AOL lost their shares.

After Google (40.8%) and Yahoo (11%), Facebook (7%) has become #3 company in the list followed by Microsoft (6.1%) and AOL at 6.1% and 2.3% respectively.

According to the same report, Google is expected to capture almost 45% of the US market in year 2012. While Microsoft (7.2%) and Facebook (7.8%) are expected to grow, Yahoo (9.7%) is expected to lose share to its counterparts.

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