1 in 10 Internet Users in India Accessed Coupon Sites

Mumbai, India, July 29, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the online Coupon category in India from its comScore Media Metrix service. The report showed that in June 2011, 4.6 million Internet users age 15 and older accessed Coupon sites from a home or work location, representing 10 percent of the online population. SnapDeal.com led as the top site in the category with nearly 1.5 million unique visitors during the month, followed by DealsandYou.com and Mydala.com which both neared one million online unique visitors.

"In the past several months, deal sites have seen their audiences increase significantly as the global online coupon trend has taken root in India," said Kedar Gavane, comScore Director for India. "The convenience of the online channel couple with enticing deals has attracted a growing number of visitors to the Coupon category and to daily deal sites, in particular. Consumer adoption of these types of deal sites could be an important step in the overall growth of e-commerce in India, which has traditionally lagged behind other global markets."

SnapDeal.com Leads Coupon Category in India

In June, 4.6 million Internet users in India age 15 and older accessed the Coupons category from a home or work computer, reaching 10.4 percent of the entire online population. SnapDeal.com, which has tripled its audience in the past year, led the category with 1.5 million visitors during the month, followed by Dealsandyou.com with 990,000 visitors and MyDala.com with 952,000 visitors.

Top Coupon Sites in India by Total Unique Visitors (000)
June 2011
Total India, Visitors Age 15+ – Home/Work Locations
Source: comScore Media Metrix
 Total Unique Visitors (000)
Total Internet : Total Audience44,138
Coupons4,599
Snapdeal.com1,473
Dealsandyou.com990
Mydala.com952
Sosasta.com586
Goat.com429
LivingSocial409
Khojguru.com245
Dealivore.com194
Koovs.com110
Offersforshoppers.com57

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

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